Content Market Or Die: How The Semantics Of Search Is Driving New Fields In SEO
Panda and Penguin pushed major changes in SEO's paradigm leaving today's webmasters and SEOs wondering what makes sites tick up in the SERPs. Most agree that one thing is for sure, the change is one of many the big engines are rolling out in the name of enhanced user experience. Through the smoke of the battle, some see developments converging on a new SEO strategy.
The convergence of straight link building and content marketing. What methods SEOs use to rank content in the search engines is going to vary, but at the core, SEO now means that content must appeal to the audience like never before. Content has always been king, but now it's getting its crown.